The Pulse Business logo

Welcome to
The Pulse Business

We deliver fast, reliable insight to help you stay ahead of the game

We help businesses grow faster using real-time insight
People don’t tell the truth. Not necessarily on purpose. Not because of some grand conspiracy. But because sometimes it is easier to go for that little white lie than say what’s on your mind.

And people do this with themselves, with their bosses and with their clients.

Putting a positive spin on opinions
Relationships

Ask a business leader how things are going and they’ll say, “Great!” even if their pipeline feels emptier than a cheap Christmas cracker.

Ask a client if they’re happy with their supplier and they’ll say, “Yeah, sure,” even if they’ve already lined up a replacement. 

Ask an employee how they feel about the senior leadership team and they’ll say, “No complaints” because their rent is due on the first of the month.

That’s what we do at The Pulse Business.

We strip out the corporate fluff and get people to say what they actually think. We don’t do 50-question surveys that get ignored. We ask sharp, to-the-point questions that strike at the heart of what matters. And we ask questions in a way that makes people want to answer.

Because when you get honest answers, you make better decisions. And when you know what’s really going on, you stop guessing and start making moves.

The Pulse Business data assessment

Our Pulses

View all Pulses

Who we work for

The Blueprint logo
Back Then logo
Railway Industry Association logo
With logo
ISBA logo
Whitney Murray logo
PRecious Communications logo

Helping you grow:
Membership Organisations / Trade Associations

How you can increase member engagement and grow your membership footprint.

Find out more

Helping you grow:
PR & Comms Agencies

How you can keep a live “tab” on client sentiment and benefit from accurate insight on the health of your business.

Find out more

Helping you grow:
Stakeholder Engagement

How you can find the people who have the power to improve the future performance of your business.

Find out more

The Blueprint

The Pulse has given us an excellent pathway to starting new conversations with both clients and prospects across different markets, extracting the most honest perspectives from CEOS and the C-suite, and meant we can build even closer relationships with the agencies we work with. Using a blend of qualitative and quantitative data is a smart investment because you end up with two data streams that enrich each other so the content has a much longer shelf life.

BackThen

Our Pulse data has given us an intimate perspective on what makes our users happy and why the app is so important to them. To discover that BackThen is instrumental in helping children believe more in themselves gives all of the team a lot of pleasure and motivation to keep on with what we’re doing.

Napier

I was sceptical about outsourcing our client satisfaction measurement before we decided to run our first Pulse. And I was delighted to be proved wrong. The results that come back are genuinely insightful, and the quality is better than we achieved in-house. It helps our senior team manage client expectations because we’re using insight that is accurate and relevant. The benchmarking aspect is really valuable and keeps our people motivated as well as celebrating their great work.

CCgroup

Pulse is a fundamental part of our client engagement strategy. Without the regularity of the data, we would not be able to plan and invest as intelligently as we do. The light touch and yet emotionally charged questions we use means we are rewarded with the most honest appraisal of our work. This feedback goes on to inform how we develop our services in what continues to be a highly competitive market place.

RIA

Without our members, RIA would simply not exist. All of the RIA team is dedicated to a collective goal of enabling our members to be the voice of the rail supply community. To do this successfully, you need to be willing to invest the time and energy listening to your members and Pulse is an integral part of this process for us.

ISBA

Pulse is an important part of our member engagement strategy. The data helps us plan and invest intelligently. The questions are designed in a responsive and thoughtful way so we are rewarded with the most honest appraisal of our work. This feedback goes on to inform how we develop our services in the future which is crucial to member retention as well as member loyalty.