Sample: c250 Senior Professionals in the UK
10th December 2019: It's not over yet suggests fresh insight drawn from The Pulse Business 250 with one in three saying they will change the way they vote in this election as opposed to how they voted in the last.
Although 48% remain resolute they will stick with what they've done before, it is clear that tactical voting has its appeal to this professional demographic.
One Managing Director stated, "I have decided to vote tactically rather than tribally this time," while a seasoned writing guru bemoaned being under, "...the curse of living in a constituency that is safe for a party I will never vote for - electoral reform can not come soon enough."
Another leader commented, "With so much to dismay us about the behaviour of modern politicians and so much disingenuous comment across all platforms, there is something to be said for voting in accordance with your fundamental core beliefs," with another Managing Director describing himself as "Politically homeless!"